Alex Corzo is partner and co-founder of Smart Panda Labs, an Orlando-based digital marketing consulting firm, which partners with medium to large size organizations with a high consideration sales cycle on customer journey strategies and experiences. The firm was started by a group of highly-diverse team, which won Orlando Business Journals first-ever Diversity in Business Award for Outstanding Diverse Organization.
Alex heads up the firm’s CRM + database marketing division and is responsible for business development. Fluent in both English and Spanish, he has worked across numerous industries, including the federal government, luxury/hospitality and healthcare, working with organizations like Richemont Cartier, the Walt Disney Company, the Central Intelligence Agency and Orlando Health.
Across his various roles, his passion for testing and optimization has allowed him to spearhead several successful initiatives, some of which have been featured in MarketingSherpa’s case studies and presented at MecLab’s Digital Marketing Summit. Alex has proficient expertise in numerous CRM and email deliverability and service providers including, but not limited to Salesforce CRM and Marketing Cloud, Marketo, ReturnPath and Microsoft Dynamics. He is a Certified Email Specialist in Salesforce Marketing Cloud.
Alex holds a Business Administration and Marketing degree from Florida International University and is currently attending Massachusetts Institute of Technology, working on obtaining a certificate in Strategy and Innovation.
Alex uses his corporate, business and educational experiences to continue fueling his passion for diversity through his contributions and volunteers with various organization, including serving on the Public Art Board for City of Orlando and the Development Board for 90.7 WMFE. He previously sat on the Founding Board for Impulse Orlando and is currently working as a volunteer with Seniors First. As a passionate resident of Orlando, a small business owner and a member of the LGBTQ+ and Hispanic communities, Alex continuously seeks out opportunities to give of his time and talent for the betterment of the community.